Vayam Collective’s identity is rooted in its name—Vayam, meaning “we” in Sanskrit—reflecting collaboration and community-driven impact. The branding embraces a warm, earthy palette of browns, beiges, and soft greys, drawing from natural textures like wood and craft board to evoke authenticity and groundedness. Subtle yet evocative, the visual language aligns with the brand’s mission of creating thoughtful, socially impactful design. The result is an identity that feels inclusive, tactile, and purpose-led, embodying design as a collective force for good.