The branding for Psy-Arch Studio centers on the concept of duality—contraction and expansion, oneness and opposition—expressed through a 3D arch logo. Drawing from sacred geometry and the Vesica Piscis, the mark symbolizes evolution, balance, and transcendence. The arch serves as both structure and symbol, bridging the earthly and ethereal. This identity reflects the studio’s belief that architecture is not just building, but an ever-evolving dialogue shaped by time, perspective, and inner transformation.